Commercial real estate has been described as “A Place for People, and People for a Place”. McKinsey have championed the way big data is transforming real estate and the power of analytics and data to allow companies to act ahead of the market and their competition.

Traditional data sources and market analysis are powerful indicators of trends and changes. However, first mover status and the opportunity it affords, only comes to those who can further apply nontraditional knowledge and insight. This includes understanding and differentiation the suitability of sites, building quantitative models of proximity and exposure and supplementing intuition or gut feel with information-driven decision making.

In this workshop, Helen Thompson will share how you can turn your hyperlocal knowledge and portfolio level detail into nontraditional metrics and measures that can be embedded into Site To Do Business and used for long term, strategic imperatives.